Mobile optimise your business

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Post by November 19th, 2015
Digital Marketing, SEO

David McGillivray is the MD of Navertech Ltd and an expert in all things Digital and IT related. As well as running the day-to-day operations, David also works as a digital consultant and trainer.

It surprises me how many businesses don’t appreciate the importance of mobile marketing.  Specifically, getting your business in front of the growing number of people using smart phones as part of their daily lives is now equally important as having a sign on your front door.

I don’t mean sending text messages to hundreds of unexpecting mobile numbers in an attempt to get more customers, I mean the emerging technology whereby websites and apps are “location aware”.

A common misconception is this technology is for “young people”, well it’s not, and here’s why.  Technology is changing so rapidly that more and more devices, including Sat Navs, are using online directories / search to improve the experience.

The technology is also becoming easier to use (like the iPad for example) and there’s also the fact the most mobile phones nowadays are “smart” and as the sale of these phones increase, so does the market.

To give you an example, imagine you are on holiday and in an area which you are not familiar with.  If you want to know if there is a bar/restaurant within walking distance of your accommodation,  your smart phone (with the right app) can give you a list but with the added benefit of reviews, contact details and prices.

If your business is not mobile optimised, whether it be having a website which is tailored for mobile, developing your own app, or simply being listed on mobile business directories, you could be missing out on what is a rapidly growing market.

You are welcome to give me a call if you wish to discuss how your business can take advantage of this opportunity, we have the experience to make it happen.

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