Digital Marketing Top Tips for 2017

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Post by January 20th, 2017
Digital Marketing

David McGillivray is the MD of Navertech Ltd and an expert in all things Digital and IT related. As well as running the day-to-day operations, David also works as a digital consultant and trainer.

It’s entirely likely that if your website is more than a couple of years old, it could do with a little TLC or some upgrades. Technology moves on at such a fast pace that it’s now easier than ever to add powerful new features to your website. There’s no shortage of options available to you and here are some ideas to get you thinking:-

Upgrade your website so that you can easily update it yourself – and when we say easy, it really is no more difficult than using Microsoft Word!

Make your website mobile friendly – the percentage of people looking at your website using a smart phone or tablet device is likely to be 50% or more – and if your website doesn’t display properly it could be a really big put off

Add links to your social media pages, or add a Facebook or Twitter widget so that posts automatically appear on your website. If you don’t know how to get started with social media, then we can help you with that too!

Learn more about the visitors to your website with Google Analytics. We can do all the techie stuff so that all you need to do is look at the stats – such as how many visitors, which pages on your site are most popular, and where your website traffic is coming from

Take it to the next level by selling your products online, or adding an online booking system. There has never been a better or easier time to do e-commerce, and it’s more cost effective than you might think. It’s also really easy to take payments online through PayPal or Stripe

Add an email signup option to your website, all linked up with MailChimp which makes it really easy to send out professional looking email messages to all your customers.

Consider advertising your business online – is your Google My Business entry up to date, and are you appearing on Google for search terms that your customers actually use? Thought about online advertising? Not sure about any of this? Get in touch.

Already doing all these things? Great, but would you like to get even more traffic to your website and increase your sales or enquiries? If yes, then you can still go a step further with a digital marketing plan. Get in touch to find out more!


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