If your website is more than a couple of years old, it could do with a little TLC or some upgrades. Check out our top tips to get you started in 2017.
If you are new to buying digital marketing or IT services, or if you want to know more about our process before you commission us to do some work, here’s an overview of what you can expect.
Step one: Initial contact
It’s most likely that your first point of enquiry for Digital Marketing enquiries will be with our Managing Director, David McGillivray, and Commercial Director, William McGillivray, if it’s an IT services enquiry.
Initial contact (at an early stage) is usually kept to telephone and email, but depending on the nature of the project, we’re not afraid to get out the office and visit you in person (similarly, you can visit us in Thurso, Inverness or Aberdeen, by appointment only).
Whichever way you contact us, we will endeavour to contact you back within 24 hours.
Step two: Requirements.
Following and during your initial contact, we will be listening carefully and capturing your requirements. If you have a brief, then we’ll ask for a copy of this too. It’s absolutely essential that we fully understand your requirements before providing you with an estimate, so don’t hold back on the details!
Step three: Estimate.
Once we have a clear idea of your requirements, we will provide you with an estimate. We call it an estimate, because it’s not always possible to provide a fixed price for the project, especially if there are any unknowns. Estimates are typically issued by email within 5 working days of initial contact, depending on the complexity and time-scale of the project.
Step four: Decision time.
At this point, it’s time to make a decision and you either go-ahead or not. Whatever you decide, please let us know. We take good news as well as bad news. Remember, our estimates are only valid for a period of 30 days (unless specified otherwise) and in the case of hardware/software supply, the validity period may be shorter.
Step five: Agree payment terms.
Unless agreed otherwise, our standard payment terms require a deposit to be paid before any work commences. 50% is required in advance, 25% half way through and 25% on completion of the project. In the case of website projects, the 25% final payment is required before we make the website live. In the case of hardware/software supply, we require payment in advance.
Step six: Kick off.
It’s usually a good idea to hold a kick-off meeting prior to any work commencing. If you are account managed by us, then it may not be required as we’ll be seeing enough of each other. Otherwise, we can hold a face-to-face, online conference (we use Skype) or simply a tele-conference.
Step seven: Project delivery.
All projects we deliver are recorded in our simple yet effective work-flow system, and every project is assigned a unique reference number (which also appears on your invoices). Typically, your project will be broken down into key tasks and these are assigned to the most appropriate member of the team. It’s worth remembering that project success depends on tasks starting on time, and we often require information or content from you in advance. Timescales are agreed at the outset, and although delays can happen due to unforseen things like staff illness, connectivity problems and power cuts, we do our very best to communicate any changes to you, and always ensure projects are delivered to budget (unless our terms stipulate otherwise).