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Meat Snacks Group Websites

Several fully responsive websites for one of the largest manufacturer of jerky and biltong in Europe

Intro

Meat Snacks Group is the largest manufacturer of jerky and biltong in Europe, owning several popular brands including Wild West, Cruga, Bundu, Speyside Smokehouse and Krave.

Navertech took over the development of the Meat Snacks website from a previous digital marketing firm, and whilst the website was in good shape, there were plans to further develop and re-brand the online presence.

The main group website was completely re-designed, and several of the key brand sub-sites were also re-designed so that each had a more unique look & feel, whilst retaining a connection to the overall group branding and website.

An e-commerce platform (now offline) was also established to take advantage of the demand for retail and trade customers ordering jerky and biltong online in bulk.

Search Engine Optimisation and Advertising, along with Analytics were all critical components of the overall marketing strategy, and each website and sub-site was designed and launched in a way which would maximise the SEO value from the websites which already existed.

The result is a fully integrated website with key brand sub-sites which are content rich, engaging to the target audience and which are fully optimised for mobile and search engines.

Client Said

Navertech has been our digital partner for several years and the quality of their website design work has been exceptional, added to the fact they have an in-depth knowledge of how to optimise websites for search engine traffic. I can highly recommend

Marketing ManagerMeat Snacks Group
Technologies

Graphic Design; Website Design; WordPress;SEO;

Explore the Group website design

Fully responsive website design with an easy-to-use CMS framework

Group branding and two tier navigation with drop downs
Hero panel to promote the brands along with professional photography
Brand selector allows customers to click through to the brand site they are looking for
Blog and social media posts

Explore the Wild West Site

Fully responsive website design with an easy-to-use CMS framework

Key elements of the visual identity included the logo and mountain photography
Brand site unique navigation

Explore the Cruga Site

Fully responsive website design with an easy-to-use CMS framework

Unique branding and imagery